Scaling brands with clarity, strategy, and staying power
Services
I partner with founders and executive teams to develop a clear, actionable marketing strategy that aligns with company goals. This includes defining success metrics, identifying high-potential target audiences, sharpening positioning and messaging, and building an integrated plan across owned, earned, paid, and experiential channels. The outcome is a go-to-market “roadmap” that clarifies where to focus and how to execute—often followed by supporting tools like a quarterly plan or content calendar.
I work with leadership teams to define a brand that reflects the company’s vision and resonates with the right audiences. This includes sharpening brand positioning, crafting messaging that scales across audiences and channels, and building foundational materials such as a press kit, executive messaging, and backgrounders. Where needed, I help source nimble, cost-effective creative resources to develop high-impact assets that bring the brand to life.
I support in-house leaders as a trusted advisor—helping prioritize initiatives, providing feedback on creative and content, and acting as a sounding board as plans come to life. I also offer guidance on team structure and help identify and vet the right partners, freelancers, or hires as marketing needs evolve.
About Amy
Amy Kepler is a seasoned marketing executive with over 20 years of experience leading brand, growth, and go-to-market strategy for companies ranging from high-growth startups to global enterprises. She has held senior roles at companies like Visa, Cruise, and Future, where she built and scaled marketing teams, led brand refreshes, and drove measurable business impact across channels.
Amy specializes in helping companies at inflection points—navigating product launches, market expansion, and organizational transitions. Her work is rooted in deep customer insight and a belief that brand and performance marketing should work in lockstep to drive sustainable, long-term growth.
Today, she advises early- and mid-stage companies as a fractional CMO, offering strategic guidance on brand positioning, marketing org design, and go-to-market execution.
Contact Me
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